The Napa Valley Mustard Festival's proceeds benefit a variety of Napa Valley non-profit arts, cultural, historical, educational, and service organizations.
A non-profit 501(c)(4) community service
organization, the Napa Valley Mustard Festival introduces the public to
the food, wine, art, culture, and agriculture of the Napa Valley - as
well as mustards from around the world! It increases revenues for
businesses and non-profit organizations during this beautiful unhurried
time of year. Proceeds enable The Festival to serve the community of
Napa Valley, and to benefit a variety of Napa Valley non-profit arts,
cultural, historical, educational, and service organizations. Tickets
are not tax-deductible.
The Napa Valley Mustard Festival supports and
promotes a number of non-profit events that take place during the
Organizations including American Red Cross, Clinic
Olé, Napa Valley Museum, New Orleans Musicians Hurricane Relief,
Parent-Child Advocacy Network, Sharpsteen Museum, Solano College Theatre
Dept, and Vintage High School Drama Department have benefited from net
proceeds of Napa Valley Mustard Festival-produced events.
The Festival initiated a new fund-raising project in
2006, and contributed approximately $34,000 to the American Red Cross
and New Orleans Musician’s Relief Fund to “Help Preserve the Spirit of
New Orleans” following devastation caused by Hurricane Katrina. Clarke
and Elizabeth Swanson of Swanson Vineyards headed the successful
fundraising effort with the assistance of Festival Producer,
Summers-McCann Public Relations.
In 2007, The Festival raised approximately $38,000
for Clinic Olé through the sale of Lowell Herrero’s Mustard Festival
artwork and Spice! - a dinner dance sponsored by Robert Mondavi Winery.
Clinic Olé’s mission is to provide accessible, affordable, quality
health care to the under-served in Napa County. It was founded in 1972.
An auction lot contributed by Ceja Vineyards and Meadowood Napa Valley
at Romantica raised $7,000 for Napa Valley College scholarships for the
children of vineyard workers.
In 2008 The Festival’s focus was to support local
organizations including Sharpsteen Museum, Parents Can, Vintage High
School Drama Department, Women’s Ensemble of Napa Valley College, and
Clinic Olé. The Festival continues to support hosting facilities and
their educational programming - The Culinary Institute of America at
Greystone, and (previously) COPIA: The American Center for Wine, Food &
the Arts, both non-profit organizations.