The Napa Valley Mustard Festival, a non-profit community service organization, has a dual purpose: It serves local businesses and non-profit organizations, attracting visitors to Napa Valley during the months of January, February, and March, a beautiful time of the year when wild mustard carpets vineyards with brilliant hues of green and gold; and it promotes national and international businesses that sponsor and participate.

Dear Potential Sponsor/Advertiser:

What was once the slow season in Napa Valley is now a bustling, profitable time of year. The phenomenal change that has taken place during the months of January, February, and March beginning in 1994 is no accident. It is the result of the Napa Valley Mustard Festival, your off-season promotion and advertising program. 

The Festival provides an array of opportunities for promotion including participation in events and competitions, sponsorship, and advertising.

Please see downloads for sponsorship guidelines and advertising information.

The Festival is overseen by a non-profit Board of Directors. The sensational season of events is produced, promoted, and advertised by Summers-McCann, Inc., a wine country public relations firm.

Many local, regional, and national businesses, as well as food and wine companies, have contributed funding to make the Napa Valley Mustard Festival possible. Click here to see a list of our sponsors.

Restaurants, caterers, food producers, and wineries may become a sponsor through your participation in at least two of the Napa Valley Mustard Festival's main events - Mustard Magic, The Photo Finish, The Awards, and/or The Marketplace - and will be listed as in-kind supporters in the Napa Valley Mustard Festival program. Participate in all four and you will be promoted as a Bronze ($1,000) or Silver ($2,500) sponsor. Make a donation for one of our auctions! Let us know the value of your contribution. Combine your in-kind sponsorship with cash to promote your business at a higher sponsorship level. Visit the "about page" for more details on the Festival; download PDF's of our sponsorship guidelines and advertising materials here; email info@mustardfestival.org or call 707.944.1133 or 707.938.1133 to request specific forms for restaurants, wineries, gourmet products, etc.

The Napa Valley Mustard Festival supports and promotes a number of non-profit events that take place during the mustard season. Organizations including Dreamweavers Theatre, Friends of the Fair, Napa Valley Cultural Alliance, Napa Valley Museum, Napa Valley Opera House, Napa Valley Unified Education Foundation, Sharpsteen Museum, Solano College Theatre Dept, and high school music and drama departments have benefited from net proceeds of Napa Valley Mustard Festival-produced events. Please see the "about page" for additional information regarding proceeds.

The Festival magazines and event programs are excellent marketing vehicles which will connect your business with positive Festival promotions. You will reach thousands upon thousands of consumers, locally and regionally, as well as visitors to the Napa Valley, and numerous wine country businesses.