About the Napa Valley Mustard Festival
A Sensational Season of Wine, Food & Art
The Mustard Season offers a full palette of food, wine, art, entertainment, and cultural activities staged throughout the world-famous grape growing region from approximately the end of January through the month of March.
The Napa Valley Mustard Festival, a non-profit community service organization, has a dual purpose: It serves local businesses and non-profit organizations, attracting visitors to Napa Valley during the months of January, February, and March, a beautiful time of the year when wild mustard carpets vineyards with brilliant hues of green and gold; and it promotes national and international businesses that sponsor and participate. Throughout the festival, a network of Napa Valley communities, businesses, and non-profit
organizations welcome visitors and encourage them to explore the arts, culture, and agriculture of Napa Valley. They join forces with national sponsors and mustard companies from around the world to produce the world's most sensational season of events.
The festival has produced a Mustard Season Calendar promoting the season's events since its inception. Calendars are direct mailed to the local, regional, and national food, wine, art, and travel press, as well as tens of thousands of consumers. Non-profit organizations can inquire about participation by contacting the event coordinator, Summers-McCann, Inc. Public Relations, by calling 707.938.1133, or emailing firstname.lastname@example.org.
The Napa Valley Mustard Festival's Special Mid-Week Offers Program is funded by County of Napa