The Napa Valley Mustard Festival, a non-profit community service organization, has a dual purpose: It serves local businesses and non-profit organizations, attracting visitors to Napa Valley during the months of January, February, and March, a beautiful time of the year when wild mustard carpets vineyards with brilliant hues of green and gold; and it promotes national and international businesses that sponsor and participate. Throughout the festival, a network of Napa Valley communities, businesses, and non-profit organizations welcome visitors and encourage them to explore the arts, culture, and agriculture of Napa Valley. They join forces with national sponsors and mustard companies from around the world to produce the world's most sensational season of events.

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