A Sensational Season of Wine Country Events
A Sensational Season of Wine Country Events |
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About the Napa Valley Mustard FestivalA Sensational Season of Wine Country Events / The Mission of the Napa Valley Mustard Festival / Mustard Season Calendar / Success / Sponsorship / Become a Sponsor / Proceeds / Behind the Scenes / See AlsoA Sensational Season of Wine Country Events The Mustard Season offers a full palette of food, wine, art, entertainment, and cultural activities staged throughout the world-famous grape growing region from approximately the end of January through the month of March - and you are invited! Please see Your Invitation, and the Calendar of Events. The Mission of the Napa Valley Mustard Festival
The Napa Valley Mustard Festival, a non-profit community service organization, has a dual purpose: It serves local businesses and non-profit organizations, attracting visitors to Napa Valley during the months of January, February, and March, a beautiful time of the year when wild mustard carpets vineyards with brilliant hues of green and gold; and it promotes national and international businesses that sponsor and participate. Throughout the festival, a network of Napa Valley communities, businesses, and non-profit organizations will welcome visitors and encourage them to explore the arts, culture, and agriculture of Napa Valley. They will join forces with national sponsors and mustard companies from around the world to produce the world's most sensational season of events. Mustard Season Calendar The festival has produced a mustard season calendar promoting the season's events since its inception. Calendars are direct mailed to the local, regional, and national food, wine, art, and travel press, as well as tens of thousands of consumers. Non-profit organizations can inquire about participation by contacting the event coordinator, Summers-McCann, Inc. Public Relations, at 707.944.1133; e-mail info@mustardfestival.org
Success Prior to the festival's inception in 1994 a mere 7% of visitors to Napa Valley came during the months of January, February, and March. The season now attracts 27% of the year's visitors and is second only to the summer. As a result of the mustard season promotion, millions of additional dollars in revenue have been generated during the first quarter of each year since 1994. Numerous sponsors have reported increased sales while non-profit organizations have netted substantial proceeds from their mustard season events. Sponsorship The Napa Valley Mustard Festival is presented by ABC7, KGO-TV; Accent Party Rental; American Airlines; Comcast; KGO Newstalk AM 810;Sunset Magazine; and the San Francisco Chronicle. Many local, regional, and national businesses, as well as food and wine companies, have contributed funding to make the Napa Valley Mustard Festival possible. Click here to see a list of our sponsors. Become a Sponsor You may become a sponsor through cash and in-kind contributions, and/or your participation in Festival events. Restaurants, caterers, food producers, and wineries who participate in at least two of the Napa Valley Mustard Festival's main events - Mustard Magic, The Photo Finish, The Awards, and/or The Marketplace - will be listed as in-kind supporters in the Napa Valley Mustard Festival program. Participate in all four and you will be promoted as a Bronze ($1,000) or Silver ($2,500) sponsor. Let us know the value of your contribution. Combine your in-kind sponsorship with cash to promote your business at a higher sponsorship level. Visit the business opportunities page for more details on how to participate. Proceeds The Napa Valley Mustard Festival is a 501(c)(4) non-profit community service organization. Proceeds benefit Napa Valley non-profit art, historical, cultural, and educational organizations. The Napa Valley Mustard Festival supports and promotes a number of non-profit events that take place during the mustard season. Organizations including Dreamweavers Theatre, Friends of the Fair, Napa Valley Cultural Alliance, Napa Valley Museum, Napa Valley Opera House, Napa Valley Unified Education Foundation, Sharpsteen Museum, Solano College Theatre Dept, and high school music and drama departments have benefited from net proceeds of Napa Valley Mustard Festival-produced events. Behind the Scenes ProducerSummers-McCann Inc. Public Relations
Marchelle Adams-Carleton - General Manager AssociatesConnie McCann - Auction & Event CoordinatorConsultants & ContractorsCharlie Barboni Publicity & Design - Event & Floral DesignerCynthia Beckley - Mustard Magic Costumer Eija Golland - Scenic Artist Larry Ledson - Scenic Technician Laura Lynn Ledson - Mustard Magic Artistic Director Lisa Ledson - Scenic Artist Mark Marthaler - Mustard Magic Artist & Set Designer JoAnn Norrbom Tutor - Mustard Magic Artistic Production Assistant Krista Neumann - Mustard Magic Theatrical Director Dave Ogaz - Project Consultant Hosting facilities and volunteers from participating non-profit organizations are also indispensable members of the team. The Napa Valley Mustard Festival extends a special thank you to Embassy Suites® Napa Valley and General Manager Reynaldo Zertuche, and Silverado Resort and General Manager Kirk Candland for unsurpassed hospitality, and for hosting meetings and events throughout the year. Board of Directors
Rick Hayes, President
George Rothwell, Vice President & Founder
Sandra Carr, Treasurer
Louise Packard, Secretary
Jane Brovelli, Director
Beth Carmichael, Director
Kathy McClure, Director
Daniel Howard, Director
Kavanaugh K. Koch, Director
Sheila Neave, Director
Peter Pahk, Director
Michael Savage, Director Advisory BoardMargrit Biever MondaviVice President, Cultural Affairs, Robert Mondavi Winery
Erica Ercolano
Scott Gillespie
Ruben Katz
Dave Latter
Jim O'Shea
Barbara W. Ryan
Dynie Sanderson
Sharon Schaubach
Jerry Seltzer
Don Surplus
Reynaldo Zertuche, Director See Also:
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