This is the 2003 site.
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A Sensational Season of Wine Country Events
This is the 2003 site.
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A Sensational Season of Wine Country Events |
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Business OpportunitiesSee Also / DownloadsDear Potential Sponsor/Advertiser: What was once the slow season in Napa Valley is now a bustling, profitable time of year. The phenomenal change that has taken place during the months of January, February, and March beginning in 1994 is no accident. It is the result of the Napa Valley Mustard Festival, your off-season promotion and advertising program. Despite corporate cutbacks related to a slowing economy and the tradegy of September 11, the events of the ninth annual festival in 2002 were the most successful ever. The Festival is overseen by a non-profit Board of Directors. The sensational season of events is produced, promoted, and advertised by Summers-McCann, Inc., a wine country public relations firm. Mustard Magic at The Culinary Institute of America at Greystone will launch the ninth annual mustard season on February 1, 2003. The Awards location to be determined, will be held on March 14, The Marketplace at the Napa Valley Exposition on March 15 and 16, and The Mumm Cuvée Napa Photo Finish at Mumm Cuvée Napa on March 29. A variety of community events will fill the two month calendar. The Festival provides an array of opportunities for promotion including participation in events, sponsorship, and advertising in the Festival and Marketplace programs. The programs are excellent marketing vehicles which will connect your business with positive Festival promotions. You will reach thousands upon thousands of consumers, locally and regionally, as well as visitors to the Napa Valley, and numerous wine country businesses. One hundred and fifty thousand copies (or more) of the tenth annual official publication will be printed on glossy paper. Distribution will include insertion in the San Francisco Chronicle (to select zip codes), Napa Valley Register, St. Helena Star/Weekly Calistogan, and Sonoma Index-Tribune, as well as distribution by Wine Country This Week & Real Estate Reader, and placement at Festival events throughout the mustard season. Sixty thousand copies of The Marketplace program printed on book paper, with a glossy cover, will be inserted in the Napa Valley Register and distributed through the California Visitor Reveiw, Real Estate Reader, and at Mustard Festival events. We continue our successful partnership with world famous artist Guy Buffet in 2003 with the third original painting created especially for the Mustard Festival. His delightful artwork adds zest and humor to Mustard Festival posters, programs, marketing materials, and merchandise. Advertisements placed on the Festival inside front, inside back, and back covers will also be featured in The Marketplace program. The programs are a cost effective means of reaching a substantial group of both wine country residents and visitors, specifically targeting food, wine, and art connoisseurs. Qualifying cash sponsorships of $2,500 or more include complimentary display advertising, as well as other benefits. The deadline for advertising placement in the main festival program is December 2, 2002. Take advantage of the opportunities this fantastic promotion offers! Sponsorship Guidelines are available online here at mustardfestivalo.org, and event participation details are available upon request. We look forward to working with you during the 2003 mustard season. Please feel free to contact us by telephone, fax, or e-mail. See Also: Downloads:
This is the 2003 site.
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